This is the third time Ive posted this question, along with the answer I need an explanation for the answer 1) ________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. A) Undifferentiated and differentiated B) Mass and targeted C) Direct and digital D) Internal and external E) Standardized and customized 2) Which of the following statements is most likely true about direct and digital marketing? A) They are used to sell goods to an undifferentiated market segment. B) They are inconvenient and lengthen the process for most buyers. C) They remain unaffected by the rapid growth of technologies. D) They build customer engagement and constitute a complete model for doing business. E) They are rarely used by companies as supplementary channels.

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1. Option C) Direct and digital

Direct and digital marketing is done through online platforms, where the marketer directly engages with the customer through online communities or consumer forums. Here, the customer may post questions about the product or service and the marketer provides the answers to the questions and engages with the customer to make a sale and build long term relationships with the customer. Since this is happening on online platforms it is digital, and here the customer is directly engaged hence direct marketing.

2. Option D) They build customer engagement and constitute a complete model for doing business.

A stated in answer to question 1, direct and digital marketing engages customers directly through consumer forums or communities dedicated to the those kind of products or the company's own online community. Hence, this provides a great customer engagement and has a complete model for the business starting from engagement, to answering queries, making immediate dale and building long term relationship with the customer.

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0 0 developer 2020-06-04 08:21:06 This is the third time Ive posted this question, along with the answer I need an explanation for the answer 1) ________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. A) Undifferentiated and differentiated B) Mass and targeted C) Direct and digital D) Internal and external E) Standardized and customized 2) Which of the following statements is most likely true about direct and digital marketing? A) They are used to sell goods to an undifferentiated market segment. B) They are inconvenient and lengthen the process for most buyers. C) They remain unaffected by the rapid growth of technologies. D) They build customer engagement and constitute a complete model for doing business. E) They are rarely used by companies as supplementary channels.